I wanted the brand to cater to all types of women - whether you wear the scarves as a hijab or a fashion accessory.
I want this brand to be inclusive of everyone and bring people of different cultural backgrounds together. That's why when I carefully chose the amazing model (Marina Kutum) I wanted to make a statement that scarves can be worn for style and not just for culture.
Liansa Photography (photographer on the brand campaign) was the perfect candidate to bring out the best of the brands colours and striking detail. It's the first time working with her but I love her work on this shoot and can't wait to do more!
Hope you guys enjoy the Styling and Imagery for this campaign. I'll let you know when there's more!!
Love, Nabiila x